PAULO MARQUES
Web & Graphic Designer

Having sourced, hired and managed design teams, both on-site and remotely, I lead and motivate staff ensuring the delivery of quality work.

I have been involved in projects for clients across the globe and coupled with my educational background, I have a thorough command of the relevant art and design software and packages, a proven track record working with interdisciplinary teams and ensure the translation of large complex projects into powerful and effective solutions.

What I do

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Online Marketing

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Web & Apps

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Logo & Identity

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Graphic Design

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Packaging & Labelling

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Art & Illustration

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Online Marketing

Boost your revenues and communicate with your audience

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Landing Page Design

Landing pages are the heart and soul of an inbound marketer’s lead generation efforts. Landing pages allows you to target your audience, offer them value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on

Volotea Landing Page

Some Landing Pages I designed:

Email Design

Email Design

E-mail Marketing is an effective tool allowing businesses to communicate with prospects and customers, re-activate customers and keep opt-in mailing list recipients informed about the latest news and greatest offers.

Let’s talk about solutions for your business with the designs that let your campaigns convert.

Some of my Email Design creatives…

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Web Design

Is your website looking tired, dated and unloved?

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Kick your competitors out of play with a stunning, unique and fresh new-look website. With a professional site design, your products or services immediately become more attractive and conversion rates begin to rise.

Paulo Marques Designer - WebDesign
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Branding

“Your brand is the single most important investment you can make in your business”
— STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE

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Logo Design

Branding is the process involved in creating a unique name and image for a product or service in the consumers’ mind. When done right, branding becomes a beautiful symphony of design, language and experience, all combining to cultivate a very specific feeling.

Let me work with you to create your brand which encapsulates your business’s goals and conveys that to your target market.

8 reasons to invest in a profesional logo design

1. Your logo is your first impression.

It is in the header of your website. It appears on business cards, products and usually, on a t-shirt or two as well. This symbol represents your business and your products. If it is anything BUT stellar, it will leave prospective customers feeling a bit leery of choosing you. If your customer thinks your logo looks tacky, they might wonder if your products are too.

2. Logos help to shape your brand.

Your brand plays a large part in appealing to your specific customer demographic.  You want your logo to look professional.  Your target audience should always be taken into consideration during the design process.  Your customers are one of the most valuable resources for shaping your business!

3. Be taken seriously as an authority in your field.

Unfortunately, most people do “judge the book by its cover” and similarly, a business by its design. Having a clean and professional logo and consistent branding is one way to set yourself apart from the amateurs!  You want your logo to be memorable!  A clean, strong and professional design is easy to remember.

4. A professional logo lasts for a long time.

Brand once, brand strong.  It might cost you a little more upfront to iron out all the details and have the work done by professionals but it is easier on your company, your customer, and your checkbook, than re-branding every year or two.

5. A good logo gives customers a subliminal expectation for the feeling of your business and products.

It sets the mood!  Do you want to reach out to your customers and make them feel secure?  Do you want them to feel adventurous?  Curious?  A professional logo designer can take this into consideration and add subtle elements to encourage feelings or thought processes.

6. The Pro’s know and they didn’t start designing yesterday.

This is what they do for a living.  They know what looks good and what doesn’t.  Their eye is trained and they are here to help you and your business look the best that it can.  Keep in mind that they want your logo to look good too- no designer wants to add a poorly done design to their portfolio.  Put your ideas and their expertise together to create something that will please and interest the eye.

7. Get your logo done by a trustworthy professional or you risk design integrity and being sued!

A true-blue, original, one-of-a-kind logo should cost much more than a few hundred euros. Your logo designer should be spending 15-30 hours researching, experimenting and designing. All of the ideas and concepts should be original. A cheap logo sometimes means a lazy logo and the risk of trademark infringement and hefty lawsuit,

8. Did you know that half of all businesses fail in the first five years?

Poor marketing and sloppy design are some of the reasons for that.  Pay attention to the details and keep your dream alive by having an aesthetic that is clean and says “We have our act together.  We are offering something that you can count on being awesome!”

Clients I worked with

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Convinced? Get in contact with me!