About Me


With over 10+ years of industry experience I am a strategic Designer who relishes creative challenges, translating business requirements into functional, attractive and above all, suitable design concepts for launch across all design disciplines

Skill Set

  • Creative production and communication of a consistent stream of fresh visual ideas and concepts
  • Works constructively and effectively as an interim Strategic Creative Director by leading from the front
  • Delivers to budget and to deadline by prioritising and working effectively and efficiently for every client engagement
  • Performance-driven self-starter not afraid to show initiative and help drive the business process through design
  • Well-versed in current design trends, technologies and best working practices across all media
  • Advanced knowledge of Adobe CS (Indesign, Photoshop & Illustrator) Sketch and Invision
  • Highly motivated: a passion for the creative process and the confidence and skills to deliver
  • User-centric: expert in graphic and web design standards and best practices, usability ‘built-in’
  • Extensive experience in UX and UI, specific to product development
  • Client focused: acute observation and detail orientated focus
  • Portuguese (mother tongue), fluent English and Spanish


2014 – …

Freelance web & graphic designer

Responsible for creative work for clients such as:

Opko Health
Generalitat Cataluña
BSN Medical


Powerspace • Senior Web Designer

Responsible for designing and building highly effective direct marketing creative materials for client’s campaigns for different markets and supports, working closely with the marketing and technology team.


Aedgency • Art Director / Design Team Leader

Management of design team, responsible for conceiving and implementing digital/interactive concepts for products, brands, websites and online advertising campaigns at Aedgency, a performance-based online marketing agency (Barcelona).


Freelance web & graphic designer

Working for different clients such as:

  • Angolan Mining company Chitotolo SA: web and print design;
  • Portuguese Ministry of Education: web portal design “Novas Oportunidades”;
  • Hobsons Magazine, Germany: regular illustration work;
  • 15th Asian Games 2006 Doha, Qatar: coordinating the web design of INFO2006, the Games-time news and information portal for the Doha Asian Games Organising Committee, DAGOC, liaising with the direct contractors, designers and developing teams; INFO Duty Manager during event time supervising the performance of the portal and ensuring an accurate and prompt provision of information as the games progress.


DGTDesign • Creative Direction and Partner

Responsible for creative work for clients such as:

  • Auchan
  • Mercedes-Benz Portugal
  • Assirio & Alvim (portuguese book publisher)
  • Worldbank (Washington)
  • Renault Portugal
  • EDIA Empresa de Desenvolvimento e Infraestruturas do Alqueva, S.A.


SOL-S • Design and Art Direction

Responsible for a small team of designers; major projects included the design and redesign of sites and other web and print assets for clients such as Santander Bank, BES – Banco Espirito Santo, Mercedes Benz Portugal, Portuguese Army, LG Carregosa (stock brokers).


Inovamedia • Partner / Designer / Video Editor

Cameraman and video edition (Avid), involved in video projects for clients and broadcasters such as TVI and SIC TV (Portuguese National TV channels), Sony Portugal, Roche Laboratories, Portuguese Football Association, Sporting Clube de Portugal, etc.
Responsible for the concept, design and print of several publications, magazines and manuals for the Portuguese National Sports Institute: Instituto do Desporto (CEFD – Centro de Estudos e Formação Desportiva);

What do they say

  • Paulo is a 5-star designer. Not only he has great webdesign, mobile and direct marketing expertise, he is also an real artist who can create from scratch extremely professional brand or product design guidelines. High attention to details, great mobile expertise, awesome video skills...

    Guillaum Lafond
    Guillaum Lafond co-Founder and CEO at Powerspace - Native Ads
  • Gracias a una visión global, Paulo sabe entender problemáticas estratégicas tal como la necesidad de optimizar la conversión del material publicitario, la experiencia usuario de las aplicaciones o de las webs o la identidad gráfica de una marca para posicionarla en el mercado. De carácter proactivo, Paulo siempre propone ideas creativas para responder a nuevas tendencias con sus diseños. Paulo demostra también una gran facultad de coordinación de proyectos, liderazgo y un muy buen espíritu de equipo como Director de Arte: Sabe motivar a su equipo para conseguir una gran calidad de trabajo. Cabe remarcar que su personalidad sociable y siempre positiva hace de él un compañero con quién aprecio mucho trabajar y que recomiendo.

    Magali Quentel-Reme
    Magali Quentel-Reme Digital Advertising Specialist
  • I had the honor to work with Paulo for more than 3 years at the Aedgency company. (I think Paulo started about one week later than me and we left at the same time). Paulo is a great professional and a very inspiring person. He knows how to motivate a team of people also during difficult times. He produces high quality designs for allround themes. And as a colleague he likes to pull a joke every now and then. Great to have around, good to work with. I admire his work and himself as a person. Good luck Paulo!

    Wim Jellema
    Wim Jellema Mobile App Project Manager/ Certified Scrum Master
  • Paulo is a great professional and an even better colleague. He is always friendly and is open to new ideas. His work is full of quality and he takes good care to offer modern designs with great results. His ability to quickly understand creative briefs enables him to offer high quality designs in a quick manner. Tight deadlines are no obstacle to the results he provides, and all this while with a big smile and overall positive attitude. It is a true joy to see his work plastered in the end creatives he makes.

    Denise Thijzen
    Denise Thijzen Inbound Marketing Consultant at HubSpot