About Me

I have been involved in design projects for clients across the globe and coupled with my educational background, I have a thorough command of the relevant art and design software and packages.

Super Me

Strategic Thinking

A deep understanding of business goals and the ability to align design strategies with overall organizational objectives.

Design Leadership

The ability to lead and inspire a design team, providing guidance, mentorship, and fostering a collaborative and creative work environment.

User-Centered Design Advocacy

Strong advocacy for user-centered design principles, ensuring that user needs and experiences are at the forefront of decision-making processes.

Design System Development

Expertise in creating and maintaining design systems to ensure consistency and efficiency across digital products and platforms.

Cross-Platform Expertise

Extensive experience in designing for various digital platforms, including web, mobile, and emerging technologies, with a focus on seamless cross-platform user experiences.

Data-Driven Design

Proficiency in using data and analytics to inform design decisions, optimize user experiences, and achieve key performance indicators.

Prototyping and Animation

Advanced skills in prototyping and incorporating animations to create dynamic and engaging user interfaces.

Project Management

Strong project management skills, including the ability to prioritize tasks, manage timelines, and coordinate with cross-functional teams to deliver high-quality designs on schedule.

Client Interaction

Effective communication and presentation skills, including the ability to articulate design concepts, rationale, and value to clients and stakeholders.

Experience

2014-2023

Senior UX/UI & Graphic Designer

at Freelance – Barcelona, Spain

Design digital experiences and visual languages for products and projects across 
all media and channels from web, mobile, social media to online marketing 
and conversion centred design.

Deliver UI/UX visuals of the end-to-end customer experience, design complete and complex flows for prototypes, POC and pilots: from ideation through to prototyping, usability testing and launch.

Contribute to and participate in vision exercises, roadmap development 
and strategic decisions with the rest of the team(s)/projects.

UX consultancy services (UX/UI design, usability testing, user navigation, 
consistency, etc.) and held design workshops at client’s offices.

Some Projects done
  • Netcapital – Lead Design, Design System, UI/UX design for American fintech company (USA);

  • AUDI (VW Group) – UI/UX Design (web and iOS app) for Audi Digital Twin project (Seat Code, Spain/Germany);

  • UNICEF – Global Forum for Children and Youth – UX/UI web design for SDG Commitments Hub platform for the Global Forum for Children and Youth 2021;

  • FOSSIL Europe – Online Marketing visuals: social media and display assets for brands such as Fossil, Emporio Armani, Diesel, Michael Kors and Skagen;

  • PETRONAS (Moto GP Team) – UI/UX design and visuals;

  • Kickstox.com – UI/UX design of the end-to-end experience for Football fantasy trading game platform (Netherlands);
  • Suiff.com – UI/UX design for Intelligent training system solution (web & app);

  • Vanir Health – Branding, packaging design and eCommerce for OPKO Europe (create line of Food supplement products under different brands);

  • Made4U – UI/UX design of a Touch Screen app (kiosk) for Horizons Optical: digital solution that allows users to create custom and tailored eyewear, fully personalized.

2012-2014

Senior Web Designer & Creative Direction

at Powerpoint – Email Marketing, Barcelona, Spain

Led the creative direction for the corporate design ensuring consistency across all channels (website, marketing assets, campaigns, etc.).

Worked closely with the Marketing team to create effective Email Marketing/CRM campaigns for clients across Europe, and then iterate and optimize based on performance metrics.

Coordinated with the Dev teams to ensure accurate implementation of the design specifications.

2008-2012

Senior Web Designer & Design Team Lead

at Aedgency – Online Marketing, Barcelona, Spain

Led the definition, creation and launch of interactive concepts for internal projects, online advertising and affiliate marketing campaigns for external clients (CRM campaigns, email and LP design, display & social)

Developed design standards, documentation, and processes to enhance the internal design practices and consistency.

Managed a team of 7-10 designers, providing vision, direction and mentorship.

2006-2008

Web & Graphic Designer

at Freelance – Lisbon, Portugal

Designed new brandings, webs, packaging and illustrations for a variety of businesses and projects.

Some Projects done
  • Organising Committee for the 15th Asian Games in Doha, Qatar – Led the design coordination and implementation
    of the games-time News & Results portal, liaising with all stakeholders and developer teams;

  • UI/UX design and printable corporate assets for Outsystems, a low-code app development platform;

  • “Novas Oportunidades” – web design (portal) for the Portuguese Ministry of Education, aimed to facilitate
    and increase access to schooling by the adult population;

  • Corporate rebrand for Patinter, the largest Iberian road freight company group;

  • Regular Cartoon work for Hobsons DE, German job portal and magazine.

2002-2006

Web Designer & Partner

at DGTDesign – Creative Agency, Lisbon, Portugal

Co-founded DGTDesign, managed and delivered all creative projects for both online and offline.

Some Projects done
  • The World Bank (Washington) – website design for projects led by The World Bank in Africa;

  • Auchan Portugal – Designed the intranet for Auchan’s central purchasing division;

  • Renault – Graphic design and printable assets for Renault Portugal (manuals, brochures, flyers, roll-ups, etc.);

  • Event design and branding (image, signage, invitations, catalogues, programs, etc.) for:

    6th International Symposium on the Conservation of Monuments in the Mediterranean Basin held in Lisbon;

    Le Forme dello Spirito, international exhibition of Portuguese sacral art (Rome and Lisbon).

2000-2002

Web & Graphic Designer/ Design Team Lead

at SOL-S – IT Company/Mota Engil Group, Lisbon, Portugal

Managed the internal design team and coordinated with develop team, responsible for the creative direction and guidance to implement and ensure consistency of the design and visual communication.

Delivered design solutions for major SOL-S projects.

Some Projects done
  • Portuguese Army – web site design;

  • Banco Santander – intranet design;

  • Mercedes-Benz Portugal – intranet design, working at client’s premises, in outsourcing;

1997-2000

Designer, Video Editor & Founder

at Inovamedia – Design & Video, Lisbon, Portugal

Produced and edited corporate and technical videos, print design and digital design.

Some Projects done
  • Sony Portugal, Roche Laboratories, Portuguese Football Association, TVI, Nokia, Portuguese Sports InstituteCEFD (Portuguese Ministry of Sports);

  • Designed the first official website of Sporting Lisbon SCP (Portuguese Premiere League Football team).

Take a look at some of the projects I've worked on (pdf format) where I explain the design process and the methodology behind my work in more detail